Pinkdingo is a complex social-network application built to stimulate donations to non-profit organizations (NGOs) through competitions, challenges, campaigns and social interaction between participants.
Key features
- Challenges between cities, states, schools and universities
- User profiles with information for social interaction
- User-to-user messaging with friend lists and blocking
- NGO search engine with information about each organization's activities
- Weekly donations and preferred-charity lists
- Credit-card donations through PayPal Payflow Pro
- Facebook connection and interaction
Users choose which organizations to support, and the site's dynamics keep them motivated to sustain their donations over time.